Encouraging More Sustainable Travel and Tourism: What Role Can Industry-led Solutions Play?

Travellers are increasingly conscious about their impact on the environment. But how to travel more sustainably?

The availability of sustainability information about accommodation and transport options can be a key factor in helping consumers make greener choices. New technology solutions have emerged that help travellers compare and be informed about the sustainability of different routes and accommodation options.

While sustainability remains a big challenge for the travel and tourism sector, these innovative solutions aim at encouraging businesses to engage more with sustainability and showcase their efforts to travellers in a transparent and informative way.

To overcome the challenges with the green transition, it will be key to ensure that the public and private sector work together to address existing gaps. Scalable, effective and innovative ways to support a greener industry while informing consumers about sustainable options can be part of the solution.

In the context of ongoing EU discussions about how to enable the green transition for consumers and industry alike, the webinar was an opportunity to discuss different approaches to sustainability information and certification, including the latest research and technological innovations in travel and tourism.

Key speakers:

• Alix Farr, Sustainability Lead, Skyscanner
• Danielle D’Silva, Head of Sustainability, Booking.com
• Paul Peeters, Associate Professor, Sustainable Transport and Tourism, Breda University of Applied Sciences
• Silvia Ferratini, EU Ecolabel Coordinator, European Commission