eu travel tech and members Booking.com, Expedia Group and Tripadvisor endorse Code of Conduct on Online Reviews and Ratings in Tourism Accommodation
Strengthening trust, transparency, and fairness in online reviews across Europe
Brussels, 11 September — eu travel tech, representing Europe’s leading travel technology companies, along with eu travel tech members Tripadvisor, Booking.com and Expedia Group, are proud to endorse the Code of Conduct on Online Reviews and Ratings in Tourism Accommodation, developed in close cooperation with the European Commission and stakeholders across the tourism ecosystem.
The Code of Conduct aims to strengthen trust, transparency, and reliability in online reviews. Online reviews, pioneered by eu travel tech members, play a vital role in helping millions of travellers make informed choices and in supporting businesses of all sizes across the European tourism sector.
“It has been shown again and again that online reviews are central to how travellers choose where they stay, and how accommodation providers—especially small and independent ones—can reach and convince new guests of their offer. This Code of Conduct, drafted collaboratively through extensive discussions with accommodation providers’ and consumers’ organizations and the European Commission, will promote the trustworthiness of review systems, for the benefit of all stakeholders.” said Emmanuel Mounier, Secretary General of eu travel tech.
We are also proud to announce that eu travel tech members Booking.com, Expedia Group, and Tripadvisor are also endorsing the Code of Conduct, showing time and time again their commitment to transparency and the protection of consumers in the travel tech sector.
“We are proud to endorse the EU’s Code of Conduct for Online Ratings and Reviews alongside eu travel tech. At Booking.com, we know that authentic guest reviews build trust, empower consumers, and bring transparency to the travel ecosystem. Many of the practices now enshrined in the EU’s Code of Conduct have long been part of our own approach. Promoting transparency and tackling fake reviews is in everyone’s interest: travellers, partners, and the wider industry.” said Maria Rocha Barros, Senior Vice President and Chief Legal and Public Affairs Officer at Booking.com
“Expedia Group welcomes the Code of Conduct on Online Reviews and Ratings. This is a significant step forward and shows the travel industry commitment to ensure trusted consumer reviews. We look forward to continue working with authorities and encourage industry members to support it” said Jean Philippe Monod de Froideville, Senior Vice-President Government & Corporate Affairs at Expedia Group
“Tripadvisor is proud to partner with eu travel tech, the European Commission, HOTREC and industry partners to endorse this Code of Conduct. As a pioneer and leader in traveller reviews, the integrity of reviews on our platforms is crucial to maintaining the trust of our users, and this Code will help support our fight against fake reviews and review brokers operating across the Internet.” said Brad Young, General Counsel, Tripadvisor.
This endorsement reaffirms eu travel tech’s commitment to a tourism sector that is both consumer-focused and competitive, where transparency and fairness allow businesses of every size to thrive on the quality of their services.
