Nowadays, more than ever, travelers want to be able to choose more sustainable tourism and travel services, however finding easily accessible information on the environmental impact of their accommodation options, can sometimes be challenging to navigate. But why is that?
For both the European Union and the tourism sector, increasing sustainability and digitisation is seen as an essential goal. However, developing more sustainable modes of tourism to reduce the sector’s environmental footprint will be particularly challenging in the aftermath of COVID-19. As outlined in the October 2020 European Tourism Convention, hosted by Commissioner Breton, the recovery of Europe’s tourism sector should be centred around smart and sustainable growth, with online travel platforms playing a key role in ensuring the transition to a greener travel and tourism industry.
To discuss the challenges and opportunities of providing more sustainable options for tourists, with a focus on the area of accommodation, we would like to invite you to a webinar on:
This webinar will look at possible solutions to questions such as: What impact has COVID-19 had on Europe’s tourism sustainability agenda? What steps can stakeholders take to make the industry greener and more resilient? What role can online travel platforms play in supporting informed consumer choices, and promoting responsible and sustainable travel? And how can online travel platforms support their supply chain partners in their efforts to offer greener options and support the communities dependent on tourism?
Keynote speech: Luis Araújo, President of Turismo de Portugal, Portuguese Presidency
Debate moderated by Dave Keating, France 24:
Valentina Superti, Director of the Directorate Tourism & Proximity, DG GROW
Claudia Monteiro de Aguiar, Member of the European Parliament (TBC)
Marianne Gybels, Sustainability Director, Booking.com
Jean-Phillipe Monod, Vice-President Government & Corporate Affairs, Expedia Group
Madhu Rajesh, Chief Executive Officer, Sustainable Hospitality Alliance
We would be delighted if you would join us for the debate. If you wish to register, please follow this link.